Permanent Makeup is a form of tattooing in which pigment is implanted into the upper layer of the skin and can be applied using a variety of tattoo methods, including a traditional tattoo or coil machine, rotary or pen machine, and by hand. Although permanent cosmetics can fade over time and require periodic touch-ups, they are considered permanent because the colour cannot be washed off each time.

To produce the desired results, permanent makeup usually requires one or more touch-up procedures after initial application. Initial permanent makeup application typically takes one to two-and-a-half hours to complete, and touch-ups take significantly less time. Permanent lip, eye, and eyebrow makeup are the most common; however, cosmetic tattooing can also be used to redefine weak facial features and camouflage scars on any part of the body.